Reputation Management for Law FirmsProtect Your Online Brand
Your reputation is everything in legal services. We protect it, enhance it, and turn satisfied clients into your most powerful marketing asset-while neutralizing negative feedback before it damages your practice.
Focused on reviews, mentions, and crisis response, not social media content creation. Those are separate disciplines.
Need original social content or account management? We'll happily refer you to specialists who focus exclusively on legal social media.
Monitoring vs Management
Two different service depths, know which one you need.
Reputation Monitoring
Reputation monitoring included in Starter. Full multi-platform monitoring in Growth.
Real-time mention alerts, review tracking, and monthly sentiment reports. We watch and notify. If something concerning shows up, you'll know.
Reputation Management
Active management available à la carte or in Market Domination.
Everything in monitoring plus active review generation campaigns, crisis response execution, professional review responses written by us, platform optimization, and rating improvement work. We watch and act.
Complete Reputation Management
Proactive protection and strategic enhancement of your online presence
Review Generation
Turn satisfied clients into 5-star advocates with automated, ethical review requests.
- Automated follow-ups
- Multi-platform reviews
- Text & email campaigns
- Bar-compliant process
Crisis Management
Rapid response to negative reviews and online attacks to protect your reputation.
- 24/7 monitoring
- Response templates
- Damage control
- Legal options review
Brand Monitoring
Track every mention of your firm across the web to stay ahead of issues.
- Real-time alerts
- Social listening
- Review tracking
- Competitor monitoring
Response Strategy
Professional, strategic responses to all reviews-positive and negative.
- Custom responses
- Legal compliance
- Tone optimization
- SEO benefits
Rating Improvement
Strategic plans to systematically improve your overall rating across all platforms.
- Performance tracking
- Issue identification
- Process improvements
- Staff training
Platform Optimization
Optimize your profiles on Google, Avvo, Yelp, and other platforms for maximum impact.
- Profile completion
- Photo optimization
- Info accuracy
- Q&A management
Why Online Reputation Matters
of clients read reviews before hiring an attorney
minimum rating clients expect from law firms
trust a business more after reading positive reviews
place clients look when researching attorneys online
Reputation Management FAQs
Is it ethical for lawyers to request reviews from clients?
Yes, when done properly. Bar associations allow asking satisfied clients for reviews as long as you don't offer incentives, pressure clients, or ask them to make false statements. Our process is fully compliant with ABA and state bar rules.
How do you handle negative reviews?
We respond professionally within 24 hours with empathy and professionalism, never violating client confidentiality. If the review violates platform policies (fake, defamatory, etc.), we pursue removal. We also work to generate positive reviews to outweigh any negative ones.
Can you remove negative reviews?
Sometimes. Reviews that violate platform policies (fake reviews, profanity, personal attacks, confidential information) can often be removed. Legitimate negative reviews typically cannot be removed, but we can respond strategically and dilute them with positive reviews.
What platforms do you monitor for law firm reviews?
We monitor all major platforms including Google My Business, Avvo, Yelp, Facebook, Martindale-Hubbell, Lawyers.com, and other legal directories. We also track mentions across social media, forums, and news sites to catch issues early.
How long does it take to improve our online rating?
Most firms see measurable improvement within 60-90 days as new positive reviews accumulate. Dramatic transformations (e.g., 3.5 stars to 4.7 stars) typically take 6-12 months of consistent review generation and reputation management.
What if we have very few reviews currently?
That's actually an opportunity. It's easier to build a strong rating from few reviews than to recover from many negative ones. We'll implement a systematic review generation process to build a foundation of positive reviews quickly.
Do review responses affect SEO and rankings?
Yes. Regular review responses signal active engagement to Google, improve local SEO rankings, and demonstrate responsiveness to potential clients. Reviews themselves are also a significant ranking factor for local search and Google Maps.
All engagements include a one-time setup fee that scales with your tier (starting at $2,000). See the Pricing page for full details.
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