No Hidden Fees.
No Surprises.
Just Results.
While other agencies hide their prices, we believe in radical transparency. You deserve to know exactly what you're paying for and what results to expect.
Choose Your Growth Path
Select the package that matches your firm's ambition. All packages include full transparency and monthly reporting.
Starter
Build a steady local pipeline.
Best fit when
- Low-to-medium competition market
- Goal: 3-5 new clients/month
- General practice, estate planning, family, or similar
Legal SEO
5-10 target keywords, local + Google Business Profile optimization, monthly ranking reports.
Content Marketing
2 bar-compliance-reviewed blog posts per month.
Reputation Management
Reputation monitoring and Google review tracking.
Website Care
Hosting/uptime monitoring, security updates, backups, and minor content edits; larger changes scoped separately.
Analytics & Reporting
Monthly ROI dashboard with basic call tracking.
Strategy
Quarterly strategy review with email support.
See the full feature comparison below.
Growth
Compete and win in your market.
Best fit when
- Medium-to-high competition market
- Goal: 5-15 new clients/month
- Competitive practice areas (PI, criminal, employment)
Legal SEO
Everything in Starter, plus 15-25 keywords, off-page authority link building, standard technical SEO, and quarterly competitor gap analysis.
Content Marketing
4 blog posts/month with full campaigns and AI search optimization (ChatGPT, Claude, Gemini).
PPC Management
Google Ads management.
Email & SMS
Email automation, lead nurture, and behavioral trigger campaigns.
Reputation Management
Everything in Starter, plus multi-platform monitoring, sentiment analysis, and response templates.
Website Care & Development
Everything in Starter, plus standard edits, campaign landing pages, and performance optimization.
Analytics & Reporting
Everything in Starter, plus full source attribution, weekly insights, and CRM integration.
Strategy
Monthly strategy calls with email support.
See the full feature comparison below.
Market Domination
Own your market.
Best fit when
- High competition or top-50 metro
- Goal: 15+ new clients/month
- Multi-location, multi-practice, or mass tort
Legal SEO
Everything in Growth, plus unlimited keywords, advanced off-page campaigns, multi-location local SEO, and ongoing competitor analysis.
Content Marketing
Everything in Growth, plus 8+ pieces/month, topic clusters & pillar pages, video, and multi-state bar-compliance review.
PPC Management
Everything in Growth, plus multi-platform PPC.
Email & SMS
Everything in Growth, plus SMS automation and advanced segmentation.
Reputation Management
Everything in Growth, plus 24/7 monitoring, crisis response, and PR outreach.
Website Care & Development
Everything in Growth, plus advanced edits, A/B testing, and proactive monthly conversion optimization.
Analytics & Reporting
Everything in Growth, plus dedicated analyst, conversation intelligence, and custom CRM integrations.
Strategy & Support
Dedicated account manager, weekly sessions, and 24/7 priority support.
See the full feature comparison below.
Full Feature Comparison
Every feature, every tier, side by side. No fine print.
| Feature | Starter | Growth | Market Domination |
|---|---|---|---|
| Setup & Onboarding (one-time) | |||
| Setup fee | $2,000 | $3,500 | $5,000 |
| Marketing audit & competitive analysis | Basic | Standard | Advanced |
| Campaign setup & configuration | ✓ | ✓ + custom landing page | ✓ + multi-location |
| Analytics & tracking setup | ✓ | ✓ + CRM integration | ✓ + custom CRM & lead routing |
| Custom strategy roadmap | — | — | ✓ |
| Legal SEO | |||
| Keyword targeting | 5-10 | 15-25 | Unlimited |
| Local SEO | ✓ | ✓ | Multi-location |
| On-page SEO | ✓ | ✓ | ✓ |
| Off-page SEO | — | Standard | Advanced |
| Technical SEO | — | Standard | Advanced |
| Competitor gap analysis | — | Quarterly | Ongoing |
| Content Marketing | |||
| Blog posts per month | 2 | 4 | 8+ pieces (incl. video) |
| Topic clusters & pillar pages | — | — | ✓ |
| Bar-compliance review | ✓ | ✓ | Multi-state |
| AI search optimization | — | ✓ | Advanced + LLM-ready architecture |
| PPC Management | |||
| Google Ads management | — | ✓ | ✓ |
| Local Service Ads (LSA) | — | ✓ | ✓ |
| Multi-platform PPC (LinkedIn, Microsoft/Bing, Meta) | — | — | ✓ |
| Email & SMS | |||
| Email automation & client nurture | — | ✓ | ✓ |
| Client SMS reminders | — | — | ✓ |
| CRM & lead routing | — | Standard | Custom + lead routing automation |
| Advanced audience segmentation | — | — | ✓ |
| Reputation Management | |||
| Reputation monitoring | Google only | Multi-platform | 24/7 brand monitoring |
| Review tracking & generation | Tracking | Review responses | Generation campaigns |
| Sentiment analysis & reports | — | ✓ | Real-time alerts |
| Crisis response & PR outreach | — | — | ✓ |
| Website Care | |||
| Hosting, backups & security | ✓ | ✓ | ✓ |
| Content & design edits | Basic | Standard | Advanced |
| Landing pages for campaigns | — | ✓ | ✓ |
| Performance optimization | Basic | Standard | Advanced |
| Analytics & Reporting | |||
| ROI dashboard | Monthly | Weekly insights | Enterprise + dedicated analyst |
| Call tracking | Basic | Standard | Advanced |
| Strategy & Support | |||
| Strategy cadence | Quarterly review | Monthly calls | Weekly sessions |
| Support | Email (48-hour response) | Email (same-day response) | Email + phone support (24/7) |
| Dedicated account manager | — | — | ✓ |
Setup & Onboarding (one-time)
- Setup fee$3,500
- Marketing audit & competitive analysisStandard
- Campaign setup & configuration✓ + custom landing page
- Analytics & tracking setup✓ + CRM integration
- Custom strategy roadmap—
Legal SEO
- Keyword targeting15-25
- Local SEO✓
- On-page SEO✓
- Off-page SEOStandard
- Technical SEOStandard
- Competitor gap analysisQuarterly
Content Marketing
- Blog posts per month4
- Topic clusters & pillar pages—
- Bar-compliance review✓
- AI search optimization✓
PPC Management
- Google Ads management✓
- Local Service Ads (LSA)✓
- Multi-platform PPC (LinkedIn, Microsoft/Bing, Meta)—
Email & SMS
- Email automation & client nurture✓
- Client SMS reminders—
- CRM & lead routingStandard
- Advanced audience segmentation—
Reputation Management
- Reputation monitoringMulti-platform
- Review tracking & generationReview responses
- Sentiment analysis & reports✓
- Crisis response & PR outreach—
Website Care
- Hosting, backups & security✓
- Content & design editsStandard
- Landing pages for campaigns✓
- Performance optimizationStandard
Analytics & Reporting
- ROI dashboardWeekly insights
- Call trackingStandard
Strategy & Support
- Strategy cadenceMonthly calls
- SupportEmail (same-day response)
- Dedicated account manager—
À La Carte Services
Need just one service? We've got you covered with flexible individual options.
Single-service pricing reflects the cost of running one service in isolation. Packages bundle multiple services at a lower combined rate, if you need two or more, a package is almost always the better value.
Legal SEO Only
PPC Management
Content Marketing
Reputation Management
Web Design & Development
Analytics & Reporting
How We Structure Engagements
Straightforward terms. No traps, no surprises, just the structure that lets the work pay off.
6-Month Minimum
All engagements start with a 6-month commitment. Why? SEO results compound at month 3-6, content authority builds quarterly, and PPC needs 90+ days of data to optimize.
Annual Option
Prefer to lock in savings? Commit to 12 months and save 10% paid monthly, or 15% paid annually upfront.
Auto-Renews Month-to-Month
When your initial term ends, your engagement automatically continues month-to-month. No surprise re-commitments, no contract traps.
Cancel Anytime After Minimum
After the 6-month term, cancel anytime with 30 days written notice. You pay through the notice period and we hand off cleanly.
Early Termination During Minimum
If you need to exit during the minimum, the remaining months of fees are due. Exception: we waive this if we breach the agreement or fail to deliver.
Setup Fee
Setup fees are non-refundable. Setup work (audit, keyword research, campaign configuration) is delivered in month 1, that value is yours regardless of how long you stay.
Pricing Questions Answered
Why price ranges instead of exact prices?
Every law firm is unique. Your pricing depends on your practice area, local competition, geographic market, and specific goals. We provide ranges to give you transparency while acknowledging that customization matters.
Is there a minimum contract term?
Yes, engagements start with a 6-month minimum. SEO results show at 3-6 months, content authority compounds over quarters, and PPC needs 90+ days of data to optimize properly. Six months is the floor required for the work to actually pay off. Prefer to commit longer for a discount? Choose a 12-month term and save 10% (paid monthly) or 15% (paid annually upfront).
What happens after the 6-month minimum ends?
Your engagement automatically continues month-to-month, no re-signing required. Cancel anytime with 30 days written notice. You pay through the notice period, we hand off your accounts and assets cleanly, and you're done. No auto-renewing 6-month traps, no penalties.
Can I cancel during the 6-month minimum?
The minimum is a real commitment, if you exit early, the remaining months of fees are due. We do this because the work is front-loaded (foundational SEO, content, campaign setup) and only starts producing returns at month 4-6. The exception: if we breach the agreement or fail to deliver contracted services, you can exit without penalty. Setup fees are non-refundable in either case, since that work is delivered upfront.
What about ad spend for PPC?
You pay Google/Meta directly for your ad spend-we never mark it up. Our management fee covers strategy, campaign creation, optimization, and reporting. This keeps everything transparent.
Is website maintenance included?
Yes. Every package includes Website Care, scoped to the tier. Starter covers hosting/uptime monitoring, security and plugin updates, backups, and minor content edits (larger changes are scoped separately). Growth adds priority edits, landing page creation for campaigns, and performance optimization. Market Domination adds unlimited edits, proactive monthly conversion optimization, and an A/B testing program. Full website redesigns are quoted separately.
Do you guarantee results?
We don't make unrealistic guarantees, but we do guarantee transparency. You'll see exactly what we're doing, how much we're spending, and what results we're achieving. Our performance-driven approach means we succeed when you succeed.
What's included in the setup fee?
Setup fees are tier-flat: $2,000 for Starter, $3,500 for Growth, and $5,000 for Market Domination. All tiers include comprehensive marketing audit, competitive analysis, keyword research, website optimization, and campaign setup. Growth adds a competitive deep-dive plus a custom landing page; Market Domination adds a full strategy roadmap and multi-location configuration.
Ready to See What We Can Do for Your Firm?
Schedule a free consultation and we'll recommend the right package for your goals and budget. No pressure, just honest advice.
30-minute call • No commitment required • Custom recommendations