Privacy Policy
Last Updated: October 13, 2025
Legal Edge Marketing ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.
2.1 Personal Information
We may collect personal information that you voluntarily provide to us when you:
- Fill out contact forms or request consultations
- Subscribe to our newsletter or marketing communications
- Engage with our services as a client
- Communicate with us via email or phone
This information may include: name, email address, phone number, law firm name, practice area, and any other information you choose to provide.
2.2 Automatically Collected Information
When you visit our website, we automatically collect certain information, including:
- Browser type and version
- Operating system
- IP address
- Pages visited and time spent on pages
- Referring website addresses
- Device information
We use the information we collect to:
- Provide, maintain, and improve our services
- Respond to your inquiries and provide customer support
- Send you marketing communications (with your consent)
- Analyze website usage and optimize user experience
- Comply with legal obligations and protect our rights
- Prevent fraud and enhance security
3.1 Email Marketing and Communications
With your consent, we may send you marketing emails about our services, industry insights, and promotional offers. Every marketing email includes an unsubscribe link. You can opt out at any time by:
- Clicking the "Unsubscribe" link in any marketing email
- Emailing us at hello@legaledge.marketing
- Calling us at 877-703-0959
Note: Opting out of marketing emails will not affect transactional emails related to services you've purchased (e.g., invoices, service updates).
We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small data files stored on your device that help us:
- Remember your preferences and settings
- Understand how you interact with our website
- Improve website functionality and performance
- Deliver relevant marketing content
You can control cookie preferences through your browser settings. For more information, see our Cookie Policy.
We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
Data Retention Periods:
- Contact form submissions: 3 years or until you request deletion
- Newsletter subscriptions: Until you unsubscribe
- Client project data: Duration of service agreement plus 7 years for tax/legal compliance
- Website analytics data: 26 months (Google Analytics default)
- Marketing cookies: 30-90 days
- Accounting records: 7 years for tax compliance
When we no longer need your personal information, we will securely delete or anonymize it. You may request deletion of your data at any time (subject to legal retention requirements).
We implement industry-standard technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our security practices include:
- SSL/TLS encryption for data transmission
- Secure hosting infrastructure with reputable providers
- Regular security updates and patches
- Access controls and authentication measures
- Employee training on data security best practices
Important Notice: While we use industry-standard security measures, no internet transmission or electronic storage system is 100% secure. We cannot guarantee absolute security of your data. By using our services, you acknowledge and accept this inherent risk.
6.1 Data Breach Notification
In the event of a data breach that compromises your personal information, we will notify affected parties as required by applicable law. Notification will be provided via email and/or a prominent notice on our website within 72 hours of discovering the breach. We will also notify relevant regulatory authorities as required by GDPR, CCPA, and other applicable data protection laws.
6.2 Third-Party Service Providers
We work with trusted third-party service providers to operate our website and deliver our services. These providers may process your personal information on our behalf:
Third-Party Processors:
- Website Hosting: Cloud hosting providers (AWS, Google Cloud, or similar)
- Analytics: Google Analytics 4 (GA4)
- Email Marketing: Email service providers (e.g., Mailchimp, SendGrid)
- CRM Systems: Customer relationship management software
- Payment Processing: Secure payment gateways (Stripe, PayPal, or similar)
- Advertising Platforms: Google Ads, Facebook Ads, LinkedIn Ads
All third-party providers are contractually obligated to protect your data and use it only for the purposes we specify.
6.3 International Data Transfers
Your personal information may be transferred to, stored, or processed in countries outside your country of residence, including the United States. These countries may have data protection laws that differ from those in your jurisdiction. When we transfer data internationally, we implement appropriate safeguards such as Standard Contractual Clauses (SCCs) approved by the European Commission or other legally recognized transfer mechanisms to protect your information.
Important Legal Notice
Legal Edge Marketing is NOT a law firm. We are a marketing agency that provides digital marketing services exclusively to law firms and legal professionals. We do not provide legal advice, legal representation, or legal services of any kind.
All marketing materials, content, and advertising created by Legal Edge Marketing are subject to attorney advertising rules and bar association regulations. Our clients (attorneys and law firms) are solely responsible for ensuring compliance with ethics rules in their respective jurisdictions.
7.1 Information Sharing and Disclosure
We do not sell your personal information. In compliance with CCPA and other data protection laws, we commit to never selling or sharing your personal information with third parties for monetary consideration. We may share your information only in the following circumstances:
- Service Providers: Third-party vendors who assist with website hosting, analytics, email services, and marketing (as listed above)
- Legal Compliance: When required by law, court order, or to protect our rights and safety
- Business Transfers: In connection with a merger, acquisition, or sale of assets (you will be notified)
- With Your Consent: When you explicitly authorize us to share your information
Depending on your location, you have the following rights regarding your personal information:
8.1 General Rights (All Users)
- Access: Request a copy of your personal information
- Correction: Request correction of inaccurate information
- Deletion: Request deletion of your personal information (subject to legal retention requirements)
- Opt-Out: Unsubscribe from marketing communications
8.2 California Privacy Rights (CCPA)
California residents have additional rights under the California Consumer Privacy Act (CCPA):
- Right to Know: Request disclosure of personal information collected, used, and shared
- Right to Delete: Request deletion of personal information (with certain exceptions)
- Right to Opt-Out: Opt out of the "sale" or "sharing" of personal information (we do not sell data)
- Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights
- Shine the Light: Request information about data shared with third parties for their marketing purposes
Do Not Sell or Share My Personal Information: Legal Edge Marketing does not sell or share personal information as defined under CCPA. We only share data with service providers as necessary to provide our services.
8.3 European Privacy Rights (GDPR)
If you are located in the European Economic Area (EEA) or UK, you have rights under the General Data Protection Regulation (GDPR):
- Access: Request access to your personal data
- Rectification: Request correction of inaccurate data
- Erasure: Request deletion of your data ("right to be forgotten")
- Restriction: Request limitation of processing
- Data Portability: Request transfer of your data in a structured, machine-readable format
- Object: Object to processing based on legitimate interests or direct marketing
- Withdraw Consent: Withdraw consent at any time (without affecting prior processing)
- Lodge a Complaint: File a complaint with your local data protection authority
8.4 How to Exercise Your Rights
To exercise any of these rights, contact us via:
Privacy Rights Requests:
Email: hello@legaledge.marketing
Phone: 877-703-0959
Subject Line: "Privacy Rights Request"
We will respond to your request within 30 days (45 days for CCPA requests). We may request additional information to verify your identity before processing your request.
Legal Edge Marketing may use artificial intelligence (AI) tools and technologies to enhance our services, including content creation, data analysis, customer insights, and marketing optimization. When we use AI, we take steps to ensure data privacy and accuracy.
9.1 How We Use AI
- Content Generation: AI assists in creating marketing copy, blog posts, and website content
- Data Analysis: AI analyzes website traffic, user behavior, and marketing performance
- Personalization: AI helps deliver personalized content and recommendations
- Customer Support: AI-powered chatbots may assist with basic inquiries
- Research: AI helps identify trends, keywords, and competitive insights
9.2 Data Sent to AI Systems
When using AI tools, we may share anonymized or aggregated data with AI service providers. We do not share personally identifiable information (PII) with AI systems unless necessary for service delivery and with your explicit consent. All AI service providers are contractually bound to protect data privacy.
9.3 Protected Health Information (PHI)
No PHI Accepted
Do not send us Protected Health Information (PHI) or any health-related personal data. Legal Edge Marketing is not a HIPAA-covered entity, and our systems are not designed to handle PHI. If your law firm handles health-related cases (medical malpractice, personal injury, etc.) and you need to share PHI as part of marketing materials, you must:
- Obtain proper patient consent and authorization
- Anonymize or de-identify all health information before sharing
- Enter into a Business Associate Agreement (BAA) with us before sharing any PHI
Contact us at hello@legaledge.marketing if you require a HIPAA BAA for your marketing needs.
9.4 Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us, and we will take steps to delete such information.
9.5 Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.
9.6 Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. We will notify you of material changes by posting the updated policy on our website with a new "Last Updated" date. For significant changes, we may also send an email notification. Your continued use of our services after changes constitutes acceptance of the updated policy.
If you have questions or concerns about this Privacy Policy or wish to exercise your data rights, please contact us:
Attorney Advertising Notice: Legal Edge Marketing provides marketing services to law firms. We are not a law firm and do not provide legal services. All marketing strategies and materials comply with applicable state bar association rules and ethics guidelines regarding attorney advertising.