Cookie Policy

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and provide useful information to website owners.

2. Cookie Consent Management

We use a cookie consent banner that appears when you first visit our website. This banner allows you to make informed choices about which types of cookies you accept. Your consent preferences are stored in a cookie so that we can respect your choices on future visits. You can change your cookie preferences at any time through your browser settings or by clearing your cookies.

3. How We Use Cookies

Legal Edge Marketing uses cookies to enhance your browsing experience, analyze website traffic, and deliver personalized content. We use cookies for the following purposes:

• Essential Functionality: Enable core website features
• Performance and Analytics: Understand how visitors use our site
• Preferences: Remember your settings and preferences
• Marketing: Deliver relevant advertising and measure campaign effectiveness

4. Types of Cookies We Use

4.1 Essential Cookies

These cookies are necessary for the website to function properly. They enable basic features like page navigation, access to secure areas, and cookie consent preferences.

4.2 Analytics and Performance Cookies

These cookies help us understand how visitors interact with our website by collecting information about pages visited, time spent on site, and any errors encountered. We use Google Analytics 4 (GA4) as our primary analytics platform.

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on or by selecting "Essential Only" in our cookie consent banner.

4.3 Functional Cookies

These cookies enable enhanced functionality and personalization, such as remembering your preferences and providing customized content.

4.4 Marketing and Advertising Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They also help measure the effectiveness of advertising campaigns and enable retargeting/remarketing functionality.

4.5 Retargeting and Remarketing Cookies

Retargeting (also called remarketing) cookies track your visits to our website and the pages you view. This information is used to display relevant advertisements to you on other websites you visit. For example, if you visit our SEO services page, you may later see ads for our SEO services on Google, Facebook, or LinkedIn.

You can opt out of advertising and remarketing cookies by selecting "Essential Only" in our cookie consent banner or by adjusting your ad preferences on Google, Facebook, and LinkedIn.

5. Cookie Duration: Session vs. Persistent

We use both session and persistent cookies on our website:

• Session Cookies: Temporary cookies that are deleted when you close your browser. These are essential for website functionality and do not collect personal information. Example: sessionID cookie.
• Persistent Cookies: Remain on your device for a set period or until you delete them. These help us remember your preferences and provide a better user experience on return visits.

6. Third-Party Cookies

Some cookies on our website are set by third-party services that we use. These third parties may include:

• Google Analytics: Website analytics and reporting
• Google Ads: Advertising and remarketing campaigns
• Facebook: Social media integration and advertising
• LinkedIn: Professional networking and B2B advertising

These third parties have their own privacy policies and cookie policies. We recommend reviewing their policies to understand how they use cookies.

7. Managing Your Cookie Preferences

7.1 Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner allowing you to choose whether to accept all cookies or only essential cookies. You can change your preferences at any time by clicking the cookie settings link in the footer.

7.2 Browser Settings

You can control and manage cookies through your browser settings. Most browsers allow you to:

• View and delete cookies
• Block third-party cookies
• Block cookies from specific websites
• Block all cookies
• Delete all cookies when you close your browser

Instructions for popular browsers:

• Chrome: Settings → Privacy and security → Cookies and other site data
• Firefox: Options → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Manage Website Data
• Edge: Settings → Cookies and site permissions

7.3 Opt-Out Tools

You can opt out of specific types of cookies using these tools:

• Google Analytics: Google Analytics Opt-out Browser Add-on
• Google Ads: Ad Settings
• Facebook: Ad Preferences

8. Impact of Disabling Cookies

While you can disable cookies, please note that doing so may affect your experience on our website:

• Some features may not function properly
• You may need to re-enter preferences each visit
• Content personalization will be limited
• Website performance tracking will be affected

9. Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. Our website currently does not respond to DNT signals, as there is no industry standard for how to interpret them.

10. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our practices. We will post any updates on this page with a new "Last Updated" date.

11. Contact Us

If you have questions about our use of cookies, please contact us: